The Book

As we enter what author Peter McAteer describes as the “Third Phase ” of the corporation, customers are demanding more sustainable products and practices, governments are passing regulations that are changing business operations, and activist investors are asking questions about business risk and factors like climate change.

How will your business respond to these demands? How quickly will you act, and what effects will it have on the long-term health of your company? Most critically, how will you lead your organization to successfully implement these changes?

In this ground-breaking book McAteer provides insights into solutions that leaders can adopt to make the right business case to their stakeholders and build a company that has sustainability at its core and brilliant innovations in its operations as a result.

Order the Book

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This book is a fresh call for action. A beautiful and necessary effort underpinned by the experience that comes from a long-standing professional career. McAteer puts the reader at the crossroads of the private and public sectors, of education and corporate life. At a time when discussions about sustainability seem entangled in politics, McAteer’s book calls us back to the stage where human choice and motivation make a difference. His persuasive voice and creative use of research and stories encourages us to lead, learn, and collaborate.
Alfons Sauquet Rovira, Professor Learning and Knowledge ESADE, Chairperson Academy of Business in Society (ABIS)

Peter McAteer has written an extraordinary book. The Sustainability Challenge is an all-in-one instructional manual that companies (of any size) can use to gain a clear competitive advantage by exploiting the opportunities offered by a commitment to sustainability. Every business school should be teaching at least one course based on this book. McAteer analyzes and illustrates the leadership required to meet a range of sustainability challenges, along with the new knowledge that will be needed, techniques for recruiting and developing the right talent, and strategies for providing continuous training.
Professor Lawrence Susskind, Ford Professor of Urban and Environmental Planning at the Massachusetts Institute of Technology, Director of the MIT Science Impact Collaborative

McAteer has created a masterpiece on sustainability. He personalizes the sustainability agenda, then surrounds it with facts and offers guidance on how to grow the sustainability movement. He notes especially that planet, profit, and people can co-exist and mutually reinforce each other to be benefit of all. Kudos for this great work.
Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, Partner, The RBL Group